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House360 new website and the importance of web design

Grow Under has developed House 360 new webpage to help the company to adapt to the new times with a renewed web design and a responsive website in WordPress.

The new website of the works mediation company House360 - http://www.house360.pt/ - was planned and designed by Grow Under in a partnership with Webconcept, which is specialized in digital marketing  - http://www.webconcept.pt/.

An adventure which resulted in a website more adjusted to the present-days due to the responsive format and the more modern design, that also allows quick and easy access to the most relevant contents. And is also a first step for the company to get more customers.


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House360 "does the work for you"

House360 is a Mediation and Management of Construction works company that presents itself as "a exempt and impartial mediator", that performs "comparative budgets" and which provides support in building projects, urban reabilitations and remodelations.

Having as a motto "we do the work for you", House360 carries out projects through partnerships with various companies and professionals, managing all the process namely, supervising control of deadlines and costs in the client´s best interest.


The Mission

House360 professionals contacted Webconcept and Grow Under in order to improve the content visual presentation of the website, but also to update the software.

In an era when everyone goes to Google to search for any kind of information, House360 was aware of the importance of improving its website to attract more users and to upgrade its positioning in search engine rankings.

There was also the need to adjust the website to the mobile Internet reality, making it fit to adapt to mobile or tablet screens as well.


A new layout and a WordPress responsive website

Grow Under´s job went through developing a new web design with a renewed logo and layout, a refreshed and more current image.

Developed in WordPress, we are talking about a responsive website, that is, adaptable to all types of screens and devices, a condition that is essential these days, especially when it comes to smartphones.

With the increasing number of smartphone users - according to ANACOM (the portuguese National Communications Authority), in the first three months of 2016, 7 in 10 mobile phone users had a smartphone -, it is imperative to ensure accessible websites, with all the functionalities and design qualities available, to the users that hope get online in the beach, in the middle of the montain or in a restaurant, in a beautiful friday night.

Currently, anyone who does not have a responsive website risks losing a good share of their potential customer market, taking into account that Internet access is increasingly made through mobile broadband.


Contents restructuring and lightbox gallery

In terms of content, we proceed to its restructuring, namely by integrating New Pages, including the areas of Services, Projects and Latest News, and yet with the creation of a lightbox image gallery.

The project´s main defiance was the development of a private area for Franchisees with the possibility of file downloading, to facilitate the sharing of files among themselves.

This way, by the hands of Grow Under professionals passed the challenge to redefine how House360 presents itself to its Internet universe of customers and potential customers.

A content reorganization and a renewed appearance reinforce the company's corporate communication, allowing it to improve the brand´s positioning in a market of fierce competition.

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