For those who know what they want it's not just following any kind of path that matters. A Google Analytics Audit answers the questions. We just have to formulate them. This service allows you to draw conclusions about a website that may be important for making decisions for any business.
WE GATHER VALUABLE INFORMATION FROM NUMBERS!
Measure, Analyze, Understand
The Google Analytics tool allows you to monitor any number of activities that take place on a website in a specific time scale or dimension: country, city, browser, language, operating system and much more. Take a look at this Blog article to learn a little more about it.
Essentially, the numbers and results in isolation mean little, we want to find trends and study patterns of behavior of the users. We want to answer the following questions:
What is happening now? How many visitors does the site have right now?
Who are the website´s visitors? Are most users of the site women or men?
How did they get there? Did they come from Facebook or through Google search?
What do they do on the website? Do they come for products in the store?
How much are they worth? How many make a purchase?
Different metrics for different websites
Each website - be it e-commerce, blog or institutional - must use the metrics that best suit the objectives and types of conversions it intends to achieve.
The types of conversions are divided according to their importance in macro conversions - such as finalizing a purchase, calling a potential customer, asking for a quote, following on the social network, filling out a form - and conversions that may be interesting to measure - downloading files, content sharing on the social network, newsletter subscription, walking a certain path within the website, staying on the website for a certain time.
Here are some examples of key performance indicators or KPI’s that we evaluate at Grow Under:
Time on site
Time per page
Cost Per Click
Viewing exclusive pages
All this information is compiled and delivered to the client in the form of a monthly / quarterly / semiannual report, with the indication of the main results and their interpretation carried out by the Grow Under team.
Start monitoring your website today!
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